FORGET Beatles-mania, Barbie-mania has arrived in London for the UK premiere of the live-action movie.
Hundreds of fans – many dressed as their Mattel role model – started queuing in the early hours of today to get their place on the pink carpet so they could meet leading stars Margot Robbie and Ryan Gosling in person.
Dua Lipa - who takes on Mermaid Barbie in the movie - led the charge, wowing the crowds in an eye-popping dress.
In keeping with the bubblegum pink theme, the singer's frock featured a shimmering pink, pastel blue and green pattern.
She teamed it with a pair of sky-high butterfly heels that Barbie herself would be proud of, and swept her long dark hair into a sleek ponytail.
Dua, 27, finished off her show-stopping look with a statement choker and matching stud earrings.
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Margot, 33, and Ryan, 42, were joined by the film’s stars including Dua, Will Ferrell, America Ferrera, Issa Rae and Hari Nef who help make up the ten Barbie’s and four Ken’s in the production.
Celebs including Amanda Holden, Molly-Mae Hague, Georgia Toffolo and Sam Smith also joined fans soaking in the atmosphere in the capital.
Molly snapped a picture of herself as she headed to the highly-anticipated event and absolutely wowed in a frilled gown.
Amanda and her daughter Hollie also put their pink feet forward to attend the premiere, holding hands as they made their way into Leicester Square.
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And former Made In Chelsea star Georgia Toffolo looked like a real-life Barbie in her fuzzy hot pink frock, while Love Island's Ekin-Su Cülcüloğlu even managed to grab a snap with Margo.
Australian-born actress Margot continued with her Barbie style at the premiere, having wowed during her promotional interviews in a range of outfits inspired by Barbie over the past 60 years.
She looked simply gorgeous in a baby pink dress with a huge white faux fur stole and her hair in an elegant up 'do.
Standing alongside her, Margot's handsome co-star Ryan looked every inch the 'Ken' in a pastel green suit and open-necked white shirt.